“I was referred to David by a business associate, who had attended one of David’s cold-calling training courses and was thoroughly impressed with his knowledge.

I was looking to rejuvenate my sales team. I’d had to hire and then remove two sales managers in quick succession because they hadn’t been up to the job, which had an adverse affect on the sales team. I had good staff but they needed direction, they were uninspired and their sales results had been gradually slipping over the last few months.

Because of this I had to spend more and more time with the sales team, which meant the rest of the business was suffering as a result. I had to make some changes, fast, so I thought it would be at least worth contacting David to see what he might be able to do for a company in our position.

Immediately I was impressed with the passion and professionalism shown by David during our first telephone conversation. He came in to see us the following week. After an initial consultation with me, David had various discussions with the sales staff, and then spent some time with them while they were selling. After a couple of days of observing the staff, a series of sales training courses were arranged.

David made the training sessions very enjoyable and fun. He often used his own past experiences as a salesperson to reinforce what he was teaching us. The presentations and delivery were very clear and they were relevant to what we are selling. There were also lots of opportunities to ask questions too. He is very motivational and inspires people to achieve targets that before seemed out of reach.

David also has the ability to identify the needs of people with various skill levels in a group, and he also offered a sales coaching workshop for the sales team leaders, so that they could ensure they continued to get the best from every member of their team after he had conducted the initial training.

After initially being a little cautious, the sales team responded really positively to the training courses. There is now a noticeable difference in atmosphere in the office. Attitudes have changed, along with the way the team speak to our clients. It is clear to see that this is having a direct result on performance levels.

Things are very different now. We have developed a very professional and ambitious sales team who have the skills and the desire to achieve. This is reflected in our results – since working with David, our sales are up by 43%, and they continue to steadily increase.

I’m extremely grateful to David for helping us achieve such a dramatic turnaround, and I’d have no hesitation in recommending him to anyone looking to quickly improve their sales results.

Justin Rendell-Read, Managing Director, Leading Edge Solutions